Jess Hart for the new Sass & Bide lingerie collection.
She was chosen to front the campaign because of her free spirit and style, which in-turn, embodies the spirit of the label.
"We hope the launch will excite Australian women (and their partners) this summer"
- Sarah-Jane Clarke
Available exclusively through Myer with prices starting from $29.95 for briefs and bras $49.95.
I've got my eye of the citrus set and the lace bubble bra in the first.